Accelerated Online Auction Marketing Services
Capturing the attention of buyers and sellers of today’s commercial real estate market requires more than a Multiple Listing Service posting; it demands sophisticated, highly-targeted marketing strategies relevant to clients’ specific property, business or investment goals.

At Grubb & Ellis|Paramount Commerce (G&E|PC), one of the area’s largest, full-service commercial real estate firms, we don’t serve up “generic” marketing programs. Rather, our professional staff of Advisors ensure that each property - regardless of size, type or condition - receives expert, individualized attention. From conventional methods to emerging services, customized marketing plans are developed for every property. These plans reflect a full roster of proven marketing resources and services, including Internet-based property auctions.

Internet Auction Capabilities
LFC Online is a nationally-recognized, Internet-based property auction service developed by LFC Companies, a strategic partner of Grubb & Ellis.

Since its introduction, LFC Online’s reputation for excellence has evolved throughout the country and beyond, resulting in the marketing of thousands of commercial real estate properties - from Boston’s Wang Towers Complex to the Trump Plaza Condominiums.

Distinct Advantages
The G&E|P/LFC Online program offers many exceptional benefits, including:

• A finite sale date and an accelerated time frame for the property sale
• Wide Internet market exposure
• Competitive, transparent sales process helps leverage a property’s true
  market value
• Secure, confidential process
• Complete services - from property representation and auction super-
  vision to marketing and advertising support

Grubb & Ellis|Paramount Commerce and LFC Online
G&E|PC has long recognized the value of inovative marketing tools, assessing their benefits and effectiveness long before they reach a client’s desk. As such, we take pride in leading the local industry with turn-key, online auction marketing for property disposition.

Specific, Specialized Use
Properties ideally suited for Internet-based auctions typically encompass special characteristics or specialized uses, including:

• Extremely high or low demand
• Distressed or functionally obsolete conditions
• Single-use designs
• Redevelopment opportunities

Success Is Just A Click Away
From the Coca-Cola Company to General Electric, the proven LFC Online program has generated countless transactions representing billions of dollars in property value for both private and public sector clients.

Case in point: A 76,600 SF healthcare facility in Marne had been vacant for 4 years, with a variety of brokers and an eager seller. After acquiring the listing and reviewing the client’s needs, G&E|P recommended an online marketing strategy. Within weeks, a sealed bid auction generated numerous prospects, and the winning bid far exceeded the property owner’s expectations. Both the buyer and seller consider the experience - and results - a huge success.

Contact the Auction Marketing Services for more information.